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Here are some simple tips to get more likes and fans on Facebook
Create posts that inspire people to SHARE your content
People love to share great content. And when your fans' friends see that great content, they'll share it and increase their engagement. And it's an easy way to get more Likes on your Facebook page.
Your current fans share your content - and new fans like your page for that!
Be constant
Publish at least 5 times a week so that you are always in front of your fans.
(My personal recommendation is to post at least once a day. Publish more if you're getting a big commitment. Just make sure you monitor everything in Facebook Insights)
Use eye-catching images
Alternative photos and videos with text-only updates
(Images are the most shared content on Facebook - and all social media for that. That's why Instagram has done so well).
Short texts
According to a study conducted by Salesforce, tweets with less than 100 characters have 17% more involvement than longer ones. Facebook is not very different. Shorter messages tend to work better
I would go one step further and say limit it to 80 characters.
The easier it is to read, the more likely it is that people will read it and share it.
Always include an invitation to action
If you ask your fans to check out your post, Share, Like or Comment, they are more likely to do so.
(With that in mind you'd like it and Share this post! ????
Content Quality
Before you share something on Facebook, ask yourself if you think your fans will find value in the content.
If they don't find any value in it, they won't share it!
Be Funny
If your followers like funny meme or respond well to videos, take note. Use the type of media that works best for your audience.
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